I love coffee. Whether he's called Joe or Johann, I don't normally care. Although they make a compelling case to upgrade to Johann.
On an honest to goodness, there-was-no-hot-man-with-an-accent involved scenario. I have tried Gevalia (the chocolate version was on sale and I was like I wonder what this stuff in the yellow package is?). It's freakin awesome. I take a little of the chocolate Gevalia and mix it with the regular (cheap) coffee grounds in the filter and wow. That's a nice upgrade.