Sputter-choke is the WTF? cousin of the snort-laugh, happened to me yesterday when these two commercials aired back to back on cable TV.
Actually, it was the newer KFC Double Down commercial, the one with a bunch of 20-35 year old men saying today is the day I will... [do something inspiring] ... today is the day I will eat this sandwich with two chicken patties and two, yes two strips of bacon ... etc.
Yeah, that caught me off guard. I almost choked on my dinner. Thankfully, it was a dinner of green beans, tomatoes and a hamburger without the bun or dressing.