You Should (Do Something With That)

I managed to terrify myself on Twitter today. I know what you’re thinking: that’s not that hard. But bear with me for a second and I’ll explain why this Squarespace ad had me spiraling down into a pretty dark place. 

If you live for your passion, you should share it with the world. Create a beautiful website for your photography. https://t.co/rL6xyZZKNs

— Squarespace (@squarespace) May 11, 2016

​On the surface, it’s a gorgeous ad. In fact, I’d go so far as to say it’s pretty freaking sweet graphic design. Take an awesome vista, in wide view, and frame the center of it with just the implication of a web browser (Squarespace is, after all, trying to sell you on making a website on their platform), coupled with the words, “You should.”

The design captured and captivated me. If it hadn’t, I wouldn’t have been nearly so disturbed by the message.